Media Ranch’s HorsePower, a French-Canadian format incubator initiative with Quebecor Content, has entered into a first-look deal with South Korea’s FormatEast.

Family Tripped, the HorsePower 1.0 winning format created by An Tran, will be the first project of the exchange, which will see the two incubators split IP, co-develop and co-distribute. FormatEast will represent select HorsePower formats in Asia, as Media Ranch handles all territories outside of Asia for select FormatEast properties. Family Tripped will be developed and shopped by FormatEast, while Media Ranch will represent the new Asian format Boundary.

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