Sophie Ferron, President and Executive Producer of Media Ranch, a format production and distribution company, announced major news on HorsePower – their French-Canadian format incubator initiative, with partner Quebecor Content. Writer, drama teacher, and media coordinator Isabelle Laperrière was named this month as the winner of the second edition, Horsepower 2.0 with its dating show format titled “Heartbreak Hotel”. The winning format will receive funding from Quebecor Content to develop its format for broadcast and Media Ranch will manage production and global distribution.
- CMF Trends: For Media Ranch CEO Sophie Ferron, Entrepreneurship is a Means of Expression August 27, 2020
- Prensario: Media Ranch announces format incubator winner July 9, 2020
- CTVM: Média Ranch et Québecor Contenu dévoilent la deuxième lauréate de leur incubateur de formats télé l’écurie July 9, 2020
- TBI: Media Ranch links Horsepower with SBS Korea July 9, 2020
- Senal News: MEDIA RANCH CONFIRMS HORSEPOWER PITCH WINNER July 9, 2020