Sophie Ferron, President and Executive Producer of Media Ranch, a format production and distribution company, announced major news on HorsePower – their French-Canadian format incubator initiative, with partner Quebecor Content.  Writer, drama teacher, and media coordinator Isabelle Laperrière was named this month as the winner of the second edition, Horsepower 2.0 with its dating show format titled “Heartbreak Hotel”. The winning format will receive funding from Quebecor Content to develop its format for broadcast and Media Ranch will manage production and global distribution.

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