Montreal-based formats specialist Media Ranch is expanding its reach in the U.K. and English Canada with the addition of two consultants.

Rod Rodrigo, who has held executive positions at Mar Vista, Gaumont, Global Agency and ICM, before starting Serendipity Media in 2013, has a brief to ramp up Media Ranch’s U.K. business. He will report to Media Ranch SVP Tanja van der Goes.

Owen Kelly, who launched his own company Antigravity Entertainment this year, is to oversee English Canada’s business development. Kelly has previously worked in film and TV business affairs and financing in Canada.

The appointments come two months after the Canadian producer and distributor announced a push into the U.S. after signing a deal with ICM Partners. Media Ranch recently signed 10 global deals for “Watch!,” a new entertainment game show format, which is in production in Germany.

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