Media Ranch, Founder, President and Executive Producer, Sophie Ferron, announced the Season 2 launch of its successful Format incubator initiative, Horsepower, during MIPCOM with its Season 1 partner, Quebecor Content. Quebecor Content is also co-developing the Season 1 winning format titled Family Tripped.

Ferron commented: ‘We’re closing a couple of deals on the winning format. We’re so looking forward to Horsepower’s international edition that we’re discussing here as well. This has been a dream initiative, not only do we get to work with fresh creatives, we bring on top Format professionals as mentors to develop some of the most interesting and unique formats ever. Quebecor Content has truly been a great partner for Horsepower 1.0 and now again, with 2.0 in Quebec, giving us both tremendous support and freedom to develop the best formats which we are taking around the world’.

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