(4th February 2019 – Montreal/Warsaw) Media Ranch, the award-winning Montreal-based TV production and distribution company, today announces the appointment of Louise Juel Severin to launch the company’s Scandinavian office.

Louise joins Media Ranch from Danish broadcaster DR where she has been Sales Manager of Formats since August 2014. While there, she sold the global distribution rights to award-winning show ‘Ultras Sorte Kageshow’ (‘Baking in the Dark’) to MGM in 2018 and the format ‘Gintberg på Kanten’ (‘Comedy on the Edge’) into more than 11 countries.

Louise’s career also includes two years with the Scandinavian production company To The Moon and four years at STV Production and Scandinavian Rights, where she was Sales Director and Head of Acquisitions. She also held a number of director-level positions at Zodiak Television Denmark, MTV Mastiff Sweden and Strix Television Norway and Denmark.

In the newly created role of Vice President Sales and Acquisitions, Scandinavia, Louise will oversee sales, acquisitions and general operations for Media Ranch in all Scandinavian territories. She is immediately tasked with acquiring new formats and finished programmes for the business. 

Based in Warsaw, Denmark, Louise will report directly to Media Ranch SVP Distribution Tanja van der Goes. She begins her new role on March 1st.

“We are delighted to welcome Louise as a fellow Rancher, where she will launch our first Scandinavian office. Louise has a fantastic track record at DR and we know she will do a great job here at Media Ranch,” said Media Ranch President Sophie Ferron.

“I can’t wait to start this new role at such a well-regarded company as Media Ranch. I’m looking forward to working with this incredible team and build on the fantastic work they have already done over the past few years,” said Louise Juel Severin, Vice President Sales and Acquisitions, Scandinavia, Media Ranch.

“I’m also looking forward to bringing new exciting content to Scandinavia from the Media Ranch catalogue and I know there will be many new partners to work with.”

Louise’s hire follows the 2017 appointment of Media Ranch SVP Distribution Tanja van der Goes, who is based in the company’s Amsterdam office.

Last month, Media Ranch and US distributor GRB Studios jointly announced a strategic alliance designed to complement and expand both businesses’ original IP and distribution operations worldwide.

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For more information on Media Ranch please contact Andrew Dickens or Justin Crosby at Boom! PR on +44 (0) 203 176 6688/+ 44 (0) 7921 435716



Founded in 2008 by Sophie Ferron, Media Ranch distinguishes itself through its two-fold mission as both a creator and distributor of television entertainment formats. Headquartered in Montreal with offices in the Netherlands and Los Angeles, its production house specializes in docu-drama and reality television. Recent successes include the adaptation of ‘Baggage Battles’ for Scripps International, ‘True Sex Confessions’ for Moi & Cie and the production of The Ex-pert for Canal Vie, starring renowned divorce lawyer Anne-France Goldwater.

Current formats that Media Ranch is currently selling to the international TV market include market leading such as ‘Thunderstruck’, ‘Pay it Forward’, ‘Legal House Call’, ‘Who Am I?’ and ‘Verdict on Demand’. At last year’s MIPCOM the company’s slate of formats include ‘The Ex-pert’, ‘The Judas’ and ‘The Vault’. 2015 saw Media Ranch scoop a prestigious Rose d’Or award for TV format ‘Street Jungle’. The company recently announced the launch of ‘Horsepower’, the first ever French-Canadian format incubator program, in partnership with Quebecor Content. In January 2019, Media Ranch and US distributor GRB Studios announced a strategic alliance to co-develop, co-produce and co-distribute original unscripted IP, new and existing formats and ready-made factual series globally. Both companies continue to operate independently.

Media Ranch recently appointed former DR Sales Manager of Formats Louise Juel Severin to launch its first Scandinavian office in Warsaw. Louise has taken on the role of VP Sales and Acquisitions, Scandinavia.