Media Ranch and Quebecor Content have revealed the Horsepower French-Canadian format incubator program.

The joint-venture initiative invites creative individuals from Quebec to apply to join the program, where they will develop an original unscripted TV format tailored to TVA Group’s needs, with strong domestic and international appeal. The program aims to boost the creation of original, exportable TV formats by nurturing local talent in Quebec and creating new local expertise.

Horsepower, running from January to June 2019, will support between six to eight participants. Shortlisted candidates will benefit from ongoing development, editorial support and mentorship with Sophie Ferron, Media Ranch’s president.

The winning project will receive an investment from Quebecor Content to produce a proof of concept episode. The format will be produced and distributed by Media Ranch.

“We are very pleased with this partnership, which is perfectly in line with Quebecor Content’s mission to develop and showcase the talent of local creators, both locally and internationally,” said Yann Paquet, VP of Quebecor Content.

Ferron said: “This is a fantastic opportunity for budding local creatives to get discovered. Together with our partners at Quebecor Content, we are incredibly excited to start our search and ensure that the next big format hails from Quebec.”

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