The Montreal-based producer/distributor has appointed Tanja van der Goes to lead its new office in Amsterdam.

Montreal-based producer and distributor Media Ranch is expanding overseas with a new European office.

The prodco behind True Sex Confessions and award-winning Street Jungle has appointed Tanja van der Goes to head up its Amsterdam locale. Van der Goes was formerly format and brand director of creative networks at Endemol Shine Group, based out of Amsterdam. She left Endemol in October and launched her own format agency, All Right Media, this January.

As senior vice-president of Media Ranch Europe, van der Goes will oversee sales, acquisitions and operations for the company in the EMEA region and India, with a focus on acquiring new formats and ready-made programs. Sophie Ferron, president of Media Ranch told Playback Daily that the company is primarily focused on acquiring and developing unscripted formats.

Ferron said Media Ranch had been looking to expand in the U.S. and Europe, in that order, but when van der Goes left Endemol there was an opportunity to expand in that region first.

“Our aim is to represent and create formats that will travel,” said Ferron, who added that Media Ranch will use its new distribution agency as an outlet for its own formats.

Van der Goes is the latest exec to join Media Ranch. In September, former Dakota Pictures VP of distribution, Chris Sourligas, joined the company as SVP of business development and distribution. Media Ranch is currently developing a scripted comedy series with ’80s glam rock band Steel Panther.